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Minoo Travel is the first and the unique Satellite TV Channel specially launched for tourism industry in Asia aiming development of this fruitful industry in this region. We have generate a new innovative way to help all people have any interest in tourism industry or involving this field to present themselves through an efficient public medium. Every marketing specialist well know that advertising influences nearly 90 percent of consumer decisions to purchase goods and services. This includes not only traditional media, such as television, print, radio and outdoor billboards, but newer concepts, such as Internet and mobile advertising.

But the fact is that we’re still watching TV; the big difference is how we’re watching. The reality is, people are streaming more now than ever before, consuming TV on multiple devices, across multiple networks, all hours of the day.  However, the magic remains TV is still one of the strongest media choices for building awareness, no matter how audiences choose to view their programs.  But why?

Reach Larger Audiences with Minoo Travel

Among the advantages of TV advertising is the opportunity to reach mass audiences with a single ad spot. Additionally, studies have shown that 60 percent of consumers are likely to make a purchase after viewing an advertisement on TV compared to only slightly over 40 percent for viewing ads online or over social media. Also, the widespread appeal of TV may make consumers more receptive to TV advertising compared with other media. Many audiences are interested in and attracted to creative, well-made TV advertisements as demonstrated in the popular hype over Super Bowl commercials.

For your info, please note following tips confirmed by the latest updated statistics of 2020:

  • 180 million Southeast Asians use OTT streaming services.
  • Viewers stream eight billion hours of OTT per month across Southeast Asia. Other top markets include the Philippines (2.2 billion hours streamed/month), Thailand (1.41 billion hours/month) and Vietnam (1 billion hours/month).

Minoo Travel channel by using the most experienced experts in TV productions and branding team can give you the opportunity of bringing your brand name and your services effectively to more than 150 million home in west Asian countries and help you getting the best possible results from you advertisement.

Ability to Target Your Audience in Minoo Travel

Other advantages of advertising on television are the ability to target specific audiences and expand reach by encouraging further engagement on social media. Advertisers can target their audience by purchasing ad spots during shows their intended demographic is likely to be watching.  Over 70 percent of television viewers use an additional device such as a tablet or smartphone while watching TV and are often engaged with friends online at the same time.

Trust and impact:

Advertisers can encourage engagement by instructing viewers to enter a sweepstakes online or visit their website. Viewers are also more likely to text friends about a product they just saw advertised or search for more information on a product in which they are interested.


The fact is that advertisers invest in TV advertising because it works. Studies around the world demonstrate TV’s many effects – and the positive impact it has on other media. For example:


  • In France, on average TV campaign achieves sales revenues (ROI) €4.9 per €1 invested.
  • In Italy, TV generates almost three times the brand recall of Web ads (60% vs 18%).
  • In the US, TV delivered the highest ROI of all media for every dollar spent at $14.34.
  • In France, the traffic of an advertiser’s website during a TV campaign increases by 61%.


Unfortunately the tourism industry in our region suffering lack of an effective extended medium help service providers to present their services and in the other hand there are so many tourist agencies and individual tourists who are looking for best choices and definitely need a trustable reference to introduce best tourism attractions, specialists and service providers. And this is the exact valuable and distinctive service of Minoo Travel Channel.

TV creates communities

Great television programmes create communities around them. TV shows, live events and news make animated conversation for friends, family and colleagues. They bind people together and trigger reactions on social networks. In Minoo Travel Channel we try to use this potential and make use of social network power to promote the advertisers brands.