Minoo Travel the first and unique TV Channel specially planned for tourism industry in Asia aiming develop of this fruitful industry in this region. We have generate a new innovative way to help all people have any interest in tourism industry or involving this field to show and present themselves through an efficient media. Every marketing specialist well know that advertising influences nearly 90 percent of consumer decisions to purchase goods and services. This includes not only traditional media, such as television, print, radio and outdoor billboards, but newer concepts, such as Internet and mobile advertising.
We’re still watching TV; the big difference is how we’re watching. The reality is, people are Streaming more now than ever before, consuming TV on multiple devices, across multiple networks, all hours of the day. However, the magic remains—TV is still one of the strongest media choices for building awareness, no matter how audiences choose to view their programs.
Distinctive features of Minoo Travel Channel
1. The uniqueness of the subject and Minoo Travel Channel approach to the subject of tourism industry among 30,000 TV channels in the world
2. Broadcasting the programs in full HD quality, without the need to purchase a subscription
3. Fresh, creative and attractive all programs with a very flexible and attractive conductor that includes all types of programs, even child-friendly programs
4. Using the capacity of social media followers of the most influential celebrities in the Arab world, including presenters, actors, judges and participants in various programs
5. Create dynamic interaction with the audience in various programs, especially through Minooland Mega application to vote for celebrities or participants and also to win numerous and tempting awards.
6. Using a famous figure in the Arab world as the director of a Minoo Travel channel and exploiting his media capacity
7. Collaborative Broadcasting of production programs with international and national TV channels in the Arab world and attracting their loyal audiences through the Minooland Mega App
8. The low cost of advertising on this channel; compared to other TV channels
9. The internationality of the advertising market throughout the Arab world. Because other channels advertisements usually is only nationally and their audience is only in their own country. The internationality of the advertising market throughout the Arab world. Because other channels usually broadcast only national advertisements and their audience is only in their own country. But MinooTravel channel presenting is international due to the wide scope of the Channel.
10. The only channel that introduces specialized tourism services.
11. Broadcasting global programs with a special and popular topics that are not typical in the Arab world TV Channels; including exclusive documentaries, contests, mixed program and talk shows with real estate topics, antiques sales, etc.
Reach Larger Audiences with Minoo Travel
Among the advantages of TV advertising is the opportunity to reach mass audiences with a single ad spot. Additionally, studies have shown that 60 percent of consumers are likely to make a purchase after viewing an advertisement on TV compared to only slightly over 40 percent for viewing ads online or over social media. Also, the widespread appeal of TV may make consumers more receptive to TV advertising compared with other media. Many audiences are interested in and attracted to creative, well-made TV advertisements as demonstrated in the popular hype over Super Bowl commercials.
For your info, please note following tips confirmed by the latest updated statistics of 2020:
- 180 million Southeast Asians use OTT streaming services.
- Viewers stream eight billion hours of OTT per month across Southeast Asia. Other top markets include the Philippines (2.2 billion hours streamed/month), Thailand (1.41 billion hours/month) and Vietnam (1 billion hours/month).
Minoo Travel channel by using the most experienced experts in TV productions and branding team can give you the opportunity of bringing your brand name and your services effectively to more than 150 million home in west Asian countries and help you getting the best possible results from you advertisement.
Ability to Target Your Audience in Minoo Travel
Other advantages of advertising on television are the ability to target specific audiences and expand reach by encouraging further engagement on social media. Advertisers can target their audience by purchasing ad spots during shows their intended demographic is likely to be watching. In Minoo travel channel people who are interested in health tourism may want to advertise during Saturday which is especially dedicated to health tourism and all programs are designated for that, for example, while a first class University may want to advertise during Thursday which is specialized for educational issues and schooling related tourism. Through Minoo travel channel, both reach and brand awareness can be expanded as advertisers encourage viewers to engage with their Services while using additional technology and social media outlets. Over 70 percent of television viewers use an additional device such as a tablet or smartphone while watching TV and are often engaged with friends online at the same time. Advertisers can encourage engagement by instructing viewers to enter a sweepstakes online or visit their website. Viewers are also more likely to text friends about a product they just saw advertised or search for more information on a product in which they are interested.
Trust and impact
Other advantages of advertising on television are the ability to target specific audiences and expand reach by encouraging further engagement on social media. Advertisers can target their audience by purchasing ad spots during shows their intended demographic is likely to be watching. In Minoo travel channel people who are interested in health tourism may want to advertise during Saturday which is especially dedicated to health tourism and all programs are designated for that, for example, while a first class University may want to advertise during Thursday which is specialized for educational issues and schooling related tourism. Through Minoo travel channel, both reach and brand awareness can be expanded as advertisers encourage viewers to engage with their Services while using additional technology and social media outlets. Over 70 percent of television viewers use an additional device such as a tablet or smartphone while watching TV and are often engaged with friends online at the same time. Advertisers can encourage engagement by instructing viewers to enter a sweepstakes online or visit their website. Viewers are also more likely to text friends about a product they just saw advertised or search for more information on a product in which they are interested.
Effectiveness
Advertisers invest in TV advertising because it works. Studies around the world demonstrate TV’s many effects – and the positive impact it has on other media. For example:
- •In France, on average TV campaign achieves sales revenues (ROI) €4.9 per €1 invested.
- •In Italy, TV generates almost three times the brand recall of Web ads (60% vs 18%).
- •In the US, TV delivered the highest ROI of all media for every dollar spent at $14.34.
- •In France, the traffic of an advertiser’s website during a TV campaign increases by 61%.
Unfortunately the tourism industry in our region suffering lack of an effective extended medium help service providers to present their services and in the other hand there are so many tourist agencies and individual tourists who are looking for best choices and definitely need a trustable reference to introduce best tourism attractions, specialists and service providers. And this is the exact valuable and distinctive service of Minoo Travel Channel.
TV creates communities
Great television programmes create communities around them. TV shows, live events and news make animated conversation for friends, family and colleagues. They bind people together and trigger reactions on social networks. In Minoo Travel Channel we try to use this potential and make use of social network power to promote the advertisers brands.